When conducting research in and for the creative industries, there are a wealth of different possible research approaches that can be taken - reflecting the diverse nature of the disciplines (design, arts and crafts, advertising, architecture, fashion, film, music, TV, radio performing arts, publishing …

Onder crossmedia wordt hier verstaan het gebruik van meerdere media (TV, Internet, mobiel, evenementen, print, radio et cetera) in de communicatie. Zodra meerdere media worden ingezet in het overbrengen van een boodschap of verhaal dringt de vraag zich op naar de ‘orkestratie’ van de verschillende media: …

Waar vinden burgers informatie over lokale politiek? Wordt de rol van nieuwe media groter dan die van traditionele media? Zijn websites alleen een doorgeefluik van krant, televisie en radio, of bieden ze extra mogelijkheden? Dragen nieuwe onafhankelijke kanalen bij aan nieuwsvoorziening en discussies, …

Purpose: to find parameters that predict which head and neck patients benefit from a sequentially delivered boost treatment plan compared to a simultaneously deliverd plan, with the aim to spare the salivary glands.

Purpose Worldwide, there are 30 million people with dementia (PWD) in 2009 and 100 million in 2050, respectively.These numbers show the need for a change in care for PWD. Leisure is one of these care aspects. Leisure activities can support PWD in several ways: meeting basic needs, providing comfort and …

Het boek Mediaplanning verschaft snel inzicht in het gehele mediaplanningsproces: van mediabriefing, het selecteren van de mediumtypen aan de hand van de mediumbeoordelingscriteria, media- en planningsschema, budgetverdeling tot media-inkoop. Kennis van het mediaplanningsproces alleen is echter niet …

This thesis is written for an upcoming band in the Netherlands. Two Way Radio has existed for six years, but they still do not have a contract with a record label or management agency. Therefore I wrote this marketing plan to figure out which marketing actions they can best use to become successful in …

In traditional marketing advertising is part of product promotion, one of the four P's of marketing. In the 20th century media channels such as papers and magazines, and later on radio and television, were used to distribute and broadcast advertisements in order to create product and brand awareness …