Dit proefschrift beschrijft productinnovatie door betrokkenheid van gebruikers en klanten van het midden- en kleinbedrijf. Het onderzoek is ondersteund door de Hogeschool Utrecht

In order to empower more people to become more selfreliant in society, interactive products and services should better match the skills and values of diverse user groups. In inclusive design, relevant end-user groups are involved early on and throughout the design and development process, leading …

Het artikel beschrijft de resultaten van het onderzoeksproject 'Succesvol ondernemen met eHealth' en is van belang voor eHealth-mkb'ers die hun innovatie structureel gefinancierd willen krijgen. Aan het artikel ligt een breed onderzoek onder Nederlandse eHealth-mkb’ers ten grondslag. Het artikel won …

Small retail entrepreneurs in the Netherlands are confronted with declining turnover and ROI. A decrease and even disappearance of small retail in town centres, suburbs and villages is not just a loss of income for the people involved. It constitutes also a loss of attractiveness and economic viability …

Purpose Due to the recent economic crisis, competition has considerably increased in the legal profession in the Netherlands. However, marketing in legal services is mostly in its infancy and value research in this context is scarce. We therefore used a contingency approach in exploring the origin of …

eHealth applications hold many promises, for instance to improve the quality of health care, to increase its accessibility, or to reduce its cost. Yet, many eHealth innovations never reach the stage where they get embedded into routine health care. This is due in part to a lack of evidence that these …

EHealth applications hold many promises, for instance to improve the quality of health care, to increase its accessibility, or to reduce the cost. Yet, many eHealth innovations never reach the stage where they get embedded into routine health care. This is due in part to a lack of evidence that these …

Although critical differences exist between large companies and small- and medium-sized enterprises (SMEs), limited empirical research has been done on human resource (HR)-related corporate social responsibility (CSR). In this paper we study aging workforce management (AWM) as a component of CSR. Our …

Outsourcing and offshoring provide companies with ways to achieve their business objectives better or more cost effectively or despite a shortage of specific resources. From a research point of view, outsourcing and offshoring have mostly been studied as something that large companies do, not small and …

Small and Medium Enterprises (SME) comprise 99% of the European-economy, though, most research and implementation methods concerning Business Process Management Systems (BPMS) focus on large enterprises. We create a BPMS implementation method that is suitable for SMEs. Based on three existing BPMS implementation …