Take Note! Student Advertising is a start-up company operating under the trading name Urban Tribe. It is a student discount, providing students with both national and local deals in different cities around the UK. They are currently located in eleven cities around England and looking to expand to the …

This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional …

The media are an integral part of how advanced societies are controlled. After almost a century of ‘broadcasting’, a new media logic can be seen to have emerged. It is not centralized, nor does it appear to depend on manipulative power (such as the priming and framing of news and thereby the agenda …

Charities on the islands of Aruba, Bonaire and Curacao operate in an environment that is considered to be a Statist Regime. They are generally small, less organized, and receive little support from the government, causing them to rely on other sources for funding. Their relatively small size means that …

The wedding planner company "Tropical Weddings" will be a new company on the market and will be a one-woman business. The wedding planner company will arrange weddings of Dutch couples who would like to marry in Curacao. The wedding planner will provide a full service wedding. The wedding planner's mission …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

ONK is a company who provides advise in the field of art, furthmore, it also organizes art fairs in The Netherlands. Survey has shown, that almost 60% of the visitors are 60 year and older. The question then arises: "How can ONK increase the amount of visitors by 25% in 1 year time?" This is the main …

Vanwege steeds hogere kosten per klik is binnen Search Engine Advertising conversieoptimalisatie de afgelopen jaren een steeds belangrijker middel geworden om kosten te besparen en omzetten te verhogen. Maar welke zaken spelen hierbij een rol en op welke manier kan het aantal conversies daadwerkelijk …

The focus of this research paper is on location-based services in a retail setting. In the theoretical framework shopping behavior and its changes after the rise of the internet and mobile devices are laid out. Implications for retailers are discussed and possible methods of adapting to the new ways …