Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Corporate Social Responsibility (CSR) is a term that is used frequently. Many organizations try to be social responsible and do business in such a manner. It is an organization's own duty to act upon CSR. This paper is about Boenk, a catering and event organization that is situated in the city centre …

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations …

De Haagse Hogeschool, met vier vestigingen, 46 voltijd bacheloropleidingen waarvan er zeven (ook) in het Engels worden aangeboden, 21 deeltijd bacheloropleidingen, acht duale bachelor-opleidingen, twee (tweejarige) associate degree-opleidingen, zeven Nederlandstalige en vijf Engelstalige Masteropleidingen …

Rational exportations warrant a multitude of sophisticated homework done in advance in an enterprise's homeland as prerequisite before the conscientious companies could embark on their discrepant exportation efforts. This report expounded hereinafter aims to furnish the author's internship assignment …

In the Netherlands only few women have top positions in business life. The Dutch Constitution has a Law on Equal Opportunity for men and women, nevertheless there is no equality between men and women when it comes to top positions. Fortunately, because of the women organizations, like Woman Capital, …

This thesis answers the question how a company such as Media Markt can introduce projects aiming at sustainable enterprise without compromising their mission statement, ideas and beliefs. In doing so, difference is made between Corporate Social Responsibility, Sustainable Enterprise and Sustainable Development …

I am glad to share the major findings of my bachelor thesis with you. Let me first give you an insight in the current situation within IBM and the Madrid International Services Centre.The global economy is suffering from a crisis hitting several big corporate players. Nevertheless,IBM and the Centre …