Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Urban flooding has become a key issue for many cities around the world. The project ‘INnovations for eXtreme Climatic EventS’ (INXCES) developed new innovative technological methods for risk assessment and mitigation of extreme hydroclimatic events and optimization of urban water-dependent ecosystem …

This report gives the answer to the question: “In what way can Riverdale motivate shop owners to participate in the omnichannel strategy?” It is important to know what drives the shop owners and what will persuade them to be willing to be a part of this change. The implementation of an omnichannel strategy …

Tweede college Alsem in Minor Zorgmarketing

Purpose: Law enforcement may require police officers to inhibit intuitive responses to high threat and thereby affect their emotional reaction and operational effectiveness. Upon this premise, the current study reports two experiments which compare the impact of two relevant shot execution strategies …

Purpose: The literature review is aimed at examining and summarizing themes related to patient-centeredness identified in qualitative research from the perspectives of patients and physiotherapists. Following the review, a secondary aim was to synthesize the themes to construct a proposed conceptual …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

Mastering academic language (AL) by elementary school students is important for achieving school success. The extent to which teachers play a role in stimulating students’ AL development may differ. Two types of AL stimulating behavior are distinguished: aimed at students’ understanding and at triggering …

This PhD dissertation shows that young people in Bolgatanga (northern Ghana) do not all remain virgins until marriage, as prescribed by their culture and religion. Among the reasons they cite are ‘having an interest in sex’, ‘being cool’ or, for girls, ‘getting money’. There is a relatively high risk …