In this study the impact of athlete endorsements on the attitude and buying behaviour of consumers was investigated. Many times, endorsers are seen as having a positive impact on a brand and are used to endorse sport products as well as non-sport products. Sometimes an athlete is endorsing different …

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

Background: Motor learning is central to domains such as sports and rehabilitation; however, often terminologies are insufficiently uniform to allow effective sharing of experience or translation of knowledge. A study using a Delphi technique was conducted to ascertain level of agreement between experts …

3form Europe (part of the Hunter Douglas Group) is an independent establishment of 3form located in Schiedam, The Netherlands. This location, office and factory, provides all sales-support and production for Europe and Africa. 3form Europe has 55 employees. The employees of 3form are divided into seven …

The surge of the interest in the migration-development nexus and the sheer "euphoria" about the potential positive impact of migration on development in origin countries, has also entered EU - level politics on migration. Yet it seems unbelievable that only about one decade ago the effects of migration …

Om actief te kunnen deelnemen aan de samenleving, moet iemand toegang hebben tot financiële diensten. Onze samenleving wordt steeds meer divers, mobiliteit en sociale media beiden nieuwe kansen voor ondernemende mensen. Ondernemers zijn niet meer plaats gebonden en kennen geen grenzen als zij markten …

BACKGROUND Patients experience a difference in the structure provided by the Dutch Asthma centre Davos (Nederlands Astmacentrum Davos; NAD) and the structure of their own environment in the Netherlands. They therefore find it difficult to transfer the 'new' behavior patterns and the knowledge they gained …

Hoofdstuk in Frontiers in Gaming Simulation. Design thinking, design methodology and design science gain much attention in the domain of gaming and simulation and their theories offer parallels to knowledge exchange in youth care services. Design science research covers context independent engineering …

Visualisatie van het netwerk: INNNL.biz De International Business School werkte aan het deelproject International Network Northern Netherlands. Samen met een aantal partners is een website ontwikkeld waar noordelijke professionals hun netwerk kunnen delen en visualiseren. Daarnaast werd onderzoek verricht …

In the ambitions to upgrade the teaching profession, much attention is given to Master’s courses for teachers. As such Master’s courses ask for considerable investment in time and money, the question can be raised to what extent the upgrading of teachers to the Master’s level will lead to improvement …