The goal for the coming years is to get insight in the guest experience in hotels. What is guest experience? How to measure guest experience? What is the relation between guest experience and guest loyalty? And finally, what tangible elements in the physical environment of hotels and the contact with …

hoe kan La vita sana er door middel van marketingcommunicatie voor zorgen dat de huidige leden lid blijven en dat potentiële leden lid worden

Social media have become an important element of modern society in a short period of time. Social media are online tools to connect people; it implies the development of publication to conversation and from sending to dialogue (Social Media Update 2010, 2010, p.2). It is important to keep in mind that …

In this report, the topic of loyalty programs in a franchise business model will be discussed with the analysis focusing on the situation at Mexx International. Currently, there is one centrally run program, Mexx Connect, in the company's most important markets in Western Europe. However, in Region 3 …

This report was commissioned to examine the possible gap between the image and identity of TUI Nederland regarding sustainable tourism and to recommend on how to bring the image closer to the identity. TUI Nederland is market leader in the Dutch travel industry and carries the brands Arke, Holland International, …

Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. …

Onderzoek naar de informatiebehoefte van Loyalty Lab; ontwikkeling van proof-of-concept dashboard.

The monetary system is losing its reliability. Currencies, money, shells or gold where invented to make transactions transparent and secure. It was needed to bridge time and distance, so that we could specialize and overcome scarcity. Because of the free exchange of knowledge on production, distribution …

In November 2006, SOMO published a report that criticised labour conditions in Nokia's factories in Asia. This report revealed conditions where workers work up to 72 hours a week with compulsory overtime, have insecure employment contracts and work in unsafe factories, where no or inadequate protection …

Sometimes it is assumed that Moroccan girls in the Netherlands have a problematic adolescence: They are supposed to be �_~caught between two cultures.�_T Adolescence can be seen as the stage of life in which individuals should develop their own identity by exploring different alternatives. Moroccan girls, …