This paper seeks to make a contribution to business model experimentation for sustainability by putting forward a relatively simple tool. This tool calculates the financial and sustainability impact based on the SDG’s of a newly proposed business model (BM). BM experimentation is described by Bocken …

In this paper, we explore the role of entrepreneurs in stimulating the transition towards a new system in which marine plastic pollution is mitigated. To reduce plastic pollution of waterways and oceans, all types of system actors are needed. Producers need to increase recycled content, governments need …

The European Union is implementing policies to achieve its priorities of the European Green Deal; A Europe fit for the digital age; An economy that works for people; and A stronger Europe in the world. To achieve these goals, there is a need for a paradigm shift in the way public and private sector organisations, …

Digital transformation has captured much enthusiasm from both academia and industry. It is essential for any organization to incorporate digitalization into its strategy. The state-of-the-art technologies have enhanced the data storage and processing capabilities. Together with the exponentially increased …

Recent economic crises, environmental problems and social challenges have urged us to drastically change our consumption and production patterns and transform organisations to contribute to socio-technical transitions that positively impact these challenges. Therefore, sustainable development and the …

Our current linear economy works in the following system; take-make-waste. The waste products, materials and components contain lots of valuable resources that will end up on a landfill or being incinerated in order to generate energy. The majority of the companies in the research area Mid Brabant, are …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

The shift towards a more sustainable circular economy will require innovations. While SMEs can contribute to this development, financing innovations within SMEs is difficult. Various authors have not ed moreover that the concept of the circular economy has further increased the complexity of investment …

The global industrial economy is still predominantly linear, working according to the take-make-waste principle. This has affected the planet to a concerning amount, which is why the European Union signed the Paris Agreement, committing to a 1,5 to 2 degree scenario of global warming. In order to achieve …