The following document proposes a marketing communication strategy which will contribute to the achievement of the first year’s marketing objectives of the F&L Designer Guide for Engagement Rings, a project invented and established by LeadGenerators, a specialist online marketing boutique in London. …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

This paper explores the recurring dilemma that women still face when having to choose between their professional and their personal lives and the role that men play in it. Starting a family is one of the main reasons why women in Europe and all over the world decide to reduce their working hours or leave …

Europe in general and Romania specifically has been increasingly a target of foreign and domestic investors. Due to its cheap land prices and agricultural policies supporting largescale agricultural investments Romania has become a country with high risks concerning land grabbing. However, the academic …

Nowadays, the Rule of Law is seen as more and more important for international relations. The concept of the Rule of Law means that ordinary citizens and those who govern should obey the law. It means that the society is ruled by law and not by men. Several main principles are identified, namely government …

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

This research paper analyses the concept of cultural diplomacy and what role it could play on promoting Human Rights and building sustainable peace in the Eastern Mediterranean, with a specific focus on Turkey. After the recent events occurred in the Middle East, the so called Arab Spring, Turkey has …

Den Haag is een internationale stad waar buitenlandse werknemers zich graag vestigen. Den Haag is op het gebied van vrede, recht en veiligheid in de loop der tijd uitgegroeid tot een stad van mondiale betekenis (Eyffinger, 1999) (Wladimiroff, 2009). Deze ontwikkeling ging niet zonder slag of stoot. Aan …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

The Internet is a media that is used by everyone, and children are at risk, they start using it at an early age. Children get bullied and intimidated by other children or even become victims of paedophiles on the Internet. Human traffickers are more and more pretending to be someone else on the Internet …