In order for bookstores to compete with its online competitors it is important that brick-and-mortar bookstores can distinguish themselves. One way to distinguish themselves is to create an effective store environment. Therefore, this research investigates how bookstores can improve the store environment, …

Trekt een hologram in de winkeletalagemeer dan alleen aandacht? Hologramtechnologie biedt retailers nieuwe mogelijkheden. Door sfeervolle elementen of producten op driedimensionale wijze te tonen, hoopt men niet alleen aandacht te trekken maar ook meer bezoekers en kopers aan te trekken. Maar werkt dit …

As part of a Masterclass on Small Scale LNG prof. dr. ir. J. Dam was invited to give a lecture on the possibilities in the future for LNG. The following topics were discussed;- Which technologies are maturing?- What new LNG applications can we expect in the future?- Where does hydrogen meet LNG?

Whereas there is ample e-commerce research on how online store beliefs and consumer online affective states may influence online purchase intentions, no research so far has examined whether the hierarchy of effects between these concepts differs across product types. In this study, we fill this research …

The muZEEum is a museum located at the Nieuwendijk in Vlissingen. The muZEEum tells the story of the maritime history of Zeeland. Visitors can experience the maritime history in many ways which makes the muZEEum accessible for everybody. The muZEEum has a collection of almost 20.000 pieces from various …

In May 2018, the new Dutch Intelligence and Security Services Act 2017 (Wet op de Inlichtingen- en veiligheidsdiensten, Wiv) will enter into force. It replaces the previous 2002 Act and incorporates many reforms to the information gathering powers of the two intelligence and security services as well …

Urban flooding has become a key issue for many cities around the world. The project ‘INnovations for eXtreme Climatic EventS’ (INXCES) developed new innovative technological methods for risk assessment and mitigation of extreme hydroclimatic events and optimization of urban water-dependent ecosystem …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …

Albert Heijn To Go, hereafter referred to as ’’AH To Go’’, is a convenience supermarket. The store offers Good Food to Go, which they define as delicious and healthy food solutions suited for on-to-go consumption. AH To Go’s strategy for 2017 entails expanding their market beyond their core business …