This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Background To improve the quality of exercise-based cardiac rehabilitation (CR) in patients with coronary heart disease (CHD) the CR guideline from the Dutch Royal Society for Physiotherapists (KNGF) has been updated. This guideline can be considered an addition to the 2011 Dutch Multidisciplinary CR …

Voor iedereen die meer wil weten over de rol van taal en tekst in de vorm- en betekenisgeving van onze maatschappij is dit boek een aanrader. Het geeft een inleiding op de kritische discoursanalyse (KDA), een discipline die in de jaren negentig is ontwikkeld en taalkunde en sociologie met elkaar combineert. …

Roma are a transnational nomadic population. For centuries, they have traveled around the world due to persecutions or in search of economic prosperity. Roma are a heterogeneous minority. They are not one group. There are many different groups of Roma. Nowadays, an estimated 12 million Roma live in Europe …

Kooyman Eigen Huis is a real-estate agency that is active in Drechtsteden. It was founded by the two brothers Teun en Henk Kooyman in 1976. The business has been thriving since then. However, the realestate climate has changed and a new strategy needs to be formulated. The company strives to innovate …

This video presents BiebBeep, an interactive touchscreen system that has been developed with the aim to support information and social services for the New Library in Almere, The Netherlands. The constantly updated information displayed on the interactive screen concerns not only the library itself, …

Phylogenetic patterns show the presence or absence of certain genes in a set of full genomes derived from different species. They can also be used to determine sets of genes that occur only in certain evolutionary branches. Previously, we presented a database named PhyloPat which allows the complete …

One needs three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. (Graham, 2005) Five …

Will the Netherlands be able to keep its sovereignty in the current episode of European security and defence policies? More and more cooperation takes place at the international level in a globalised world. The European institutions get more and more control over Member States policies. All nation-states …

Small scale producers face many opportunities and also huge challenges in today’s markets. Market liberalization since the 1980s has cut back the support services provided by the state and forced producer to face the risks of often weak and volatile markets. Further more those who are able to access …