full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, bijvoorbeeld bij het versterken van de brand equity zoals bij KLM en Jillz. Soms wordt er minder goed gebruik van social media gemaakt, …

Projects Abroad are a leading international organizer of overseas voluntary work placements. They have more than 140 different kinds of projects in 26 different destinations. They offer several services such as trips for a gap year, summer vacation projects, internships and sabbaticals. They are able …

As technology and the Internet rapidly change the way that people interact, the business world continually readjusts to keep up. The field of marketing is no exception. Not only have the information superhighway, social networks, and brand new marketplaces revolutionized business as usual for the marketing …

Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. …

Voor de verwerking van opgedane kennis en vergaarde informatie in de scriptie, is er gewerkt vanuit een plan van aanpak. Bij het opstellen van het plan van aanpak is er uitgegaan van een probleemstelling, die de leidraad was voor het onderzoek. De probleemstelling is de volgende: "Hoe is het gesteld …

A great deal of research has been undertaken to identify the factors affecting the success, failure, performance and stability of international equity joint ventures (EJVs) (see, for example, Beamish and Killing, 1996 for a review). Most of these studies, however, are static in nature. Although some …