The following research justification report indicates how to organically increase the number of visitors on the Slovak website at YourSurprise via the optimization of the relevance pillar of SEO – Title Tags, Meta Descriptions and Content. Five information gaps were identified as basis for the research: (1) …

Veganism and vegetarianism is a globally growing practice that is becoming of high social relevance. However, Egypt is an overlooked country when it comes to the widely discussed topic of veganism/vegetarianism. There is a lack of statistical analysis as well as plant based food market presence. The …

This project is about the creation of a design concept of a modular kitchensystem for microapartments. It contains research regarding the target groups of microliving, a market analysis of other kitchen manufacturers and an analysis of this data. With thehelp of this data, concepts are created and finally …

The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …

Banana is an important commercial fruit crop for smallholder farmers in Arba Minch, southern Ethiopia. However, its sector is experiencing many constraints and limited attention given to productivity and marketing. Therefore, this study was conducted to analyze the banana value chain in order to identify …

This applied research is an attempt to analyse the effectiveness of milk marketing and facilitate developing a sustainable milk value chain for dairy farmer’s groups in Punakha district. Both quantitative and qualitative methods of survey, key informant interviews and focus group discussion were used …

Increased spatial pressures on the marine environment asks for smart use of space in order to safeguard the achievement of environmental, social and economic objectives. Multi-use is seen as a new paradigm for space efficiency and might yield other benefits beyond that. Within the scope of their Policy …

The topic of this bachelor thesis is a market research of the German returns behaviour in order to find out how companies in the online trade can best prevent customers from returning the ordered article. Returns are and remain an important part of the business model in online retailing. Without the …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …