Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

The purpose of this research is to investigate the characteristics and the customer journey of couples in the USA who are interested in vow renewals. The study examines which promotion tools are the most suitable for this group at every stage in their customer journey by the use of five stages of a purchase …

This plan is written because the company Napco beds has taken over the brand Norma approximately one year ago after the brand declared bankruptcy. Napco beds is a company that owns different brands named Napco, Nextday and Norma respectively. The client for this plan is Norma. In 1884 Norma started with …

Rotterdam is a city in transition. Once a strongly government-led and top-down planned city, the municipality and other major planning institutions such as developers and housing corporations are now looking for different ways to achieve their ambitions in urban development. More cooperation with civic …

To achieve emission reduction targets and to improve local air quality of cities, the uptake of Electric Freight Vehicles (EFV) is essential. Knowledge concerning why companies do adopt EFV is lacking. Research about the diffusion of innovations and the market of EFV shows that frontrunner companies …

Analysis of travel purchase behaviour of Chinese travellers coming to Bali (Quick retake)

The purpose of this dissertation is to analyse purchase intention between citizens in the Netherlands with a Dutch or Chinese background between 18 and 60 years of age. Prior to this, it is necessary to investigate cultural differences by using the cultural dimensions of Hofstede. Cultural characteristics …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

This study is meant to elucidate the extent to which doping affairs among professional athletes’ impact consumers’ purchase intentions. The following research question has been formulated: “How do doping affairs within professional sports impact consumers’ purchase intentions of the sponsoring brands?” …