Het boek Mediaplanning verschaft snel inzicht in het gehele mediaplanningsproces: van mediabriefing, het selecteren van de mediumtypen aan de hand van de mediumbeoordelingscriteria, media- en planningsschema, budgetverdeling tot media-inkoop. Kennis van het mediaplanningsproces alleen is echter niet …

Purpose Worldwide, there are 30 million people with dementia (PWD) in 2009 and 100 million in 2050, respectively.These numbers show the need for a change in care for PWD. Leisure is one of these care aspects. Leisure activities can support PWD in several ways: meeting basic needs, providing comfort and …

This thesis is written for an upcoming band in the Netherlands. Two Way Radio has existed for six years, but they still do not have a contract with a record label or management agency. Therefore I wrote this marketing plan to figure out which marketing actions they can best use to become successful in …

In traditional marketing advertising is part of product promotion, one of the four P's of marketing. In the 20th century media channels such as papers and magazines, and later on radio and television, were used to distribute and broadcast advertisements in order to create product and brand awareness …

Van der Breggen is a Dutch company specialized in syrup waffles and other biscuits. Through the years the company has been innovating and has adapted to new trends. This paper was written to answer the central question: Is it interesting for van der Breggen to export their syrup waffles to France and …

Boschveld is een oude wijk in Den Bosch. Vier studenten van Fontys Hogeschool Journalistiek woonden hier vijftien weken lang en namen deel aan het sociale leven van de autochtone en allochtone wijkbewoners. Ze berichtten hierover in uitzendingen op radio en televisie onder de naam 'Boschveld 55'. Omroep …

In opdracht van Philips Applied Technologies werd tijdens het Simplicity event het concept 'Living Scenes' gepresenteerd. Living Scenes gaf weer hoe verlichting in een hotelkamer een andere dimensie kreeg. De verlichting werd naar eigen gevoel en wens geregeld door een hotelgast. Op deze manier kunnen …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

The study revealed that the dominant Agricultural extension approaches used in the rice sector in Cameroon is ToT and T&V. The methods of information circulation using these approaches are individual and group methods. The extension approaches has been criticized for its ineffectiveness especially in …