Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

ASSA ABLOY Entrance Systems levert, zoals de naam al verklapt, entreesystemen. Twee jaar geleden is deze partij gevormd uit vier bestaande bedrijven. Alle vier de bedrijven hadden een hoge naamsbekendheid en een goed imago. Om deze reden zijn de namen gebleven en hebben ze de rol gekregen van productmerknamen. …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Trendy Speelgoed is a Dutch online web shop that offers trendy toys to its customers. The company was established in 2004. The company is considering launching a web shop in Germany where it will offer its trendy toys. Internationalization is attractive for many companies. It has its advantages, but …

Analysing the questions “How profitable is the industry made with war and can peace become a profitable business as well?” is very difficult, as it is important to not just identify the profits made by the arms industry, but also to identify the industry focused on peace and built around connected values. …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

Deze publicatie beschrijft het proces van praktijkgericht onderzoek zoals dat is verricht in de studiejaren 2010-2012 in het kader van het lectoraat 'Onderwijs en Levensbeschouwing' van Hogeschool Inholland. Het overkoepelende thema van het lectoraat 'Onderwijs en Levensbeschouwing' is 'samen leren werken …

Tegenwoordig kopen steeds meer mensen hun kleding online. Door dit succes neemt ook het aanbod van online retailers toe. Naast de toenemende concurrentie online, nemen ook de verwachtingen van fashion shoppers toe. Experius wil voor haar klanten onderscheidende e-commerce oplossingen kunnen leveren, …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …