This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

Contribution to exhibition Qua Art - Qua Science. The artist Joost Verhagen represents spaces in an original way by using colours, texture and forms. He invokes thoughts and feelings with his works of art. The concept of ambient intelligence also deals with space, but especially with spaces that are …

This thesis answers the question how a company such as Media Markt can introduce projects aiming at sustainable enterprise without compromising their mission statement, ideas and beliefs. In doing so, difference is made between Corporate Social Responsibility, Sustainable Enterprise and Sustainable Development …