Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …

Background: Increasing life expectancy is resulting in a growing demand for long-term care; however, there is a shortage of qualified health care professionals (HCPs) to deliver it. If used optimally, technology can provide a solution to this challenge. HCPs play an important role in the use of technology …

Ambassadors are becoming increasingly prevalent across various sectors, including the equine industry. They are used to spread awareness of a product or brand, establish an image, and to increase sales. Little is known, however, about what exactly makes an ambassador successful. Traits are important …

City Hospitality is a concept created to enhance the welcoming feeling in cities for tourists. Visitors whose expectations are exceeded, are known to act as ambassadors for their destination and are more likely to return and spend more during their trip. It is unclear whether City Hospitality can contribute …

Ocean Rodeo is a kitesurfing brand founded in Vancouver Island, Canada. The company is divided into two divisions, Ocean rodeo Canada and Ocean Rodeo Europe. This research has been conducted for Ocean Rodeo Europe, specified on the Dutch market. Ocean Rodeo Europe has noted that a lot of consumers are …

In deze presentatie stond het lectoraat Communication, behaviour & Sustainable Society centraal. Of liever gezegd; de doelstelling en aanverwante onderzoeksprojecten en interventies. Het doel van deze presentatie was om kennis te delen met andere Green Ambassadors.

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

This report provides an analysis and evaluation of a survey into how stakeholders (employees and customers) of Exact can be activated to become ambassadors on social media. Exact wants to obtain insight in how internal and external stakeholders can have more engagement on how Exact presents itself to …