This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This study aimed to evaluate the associations between playground features andutilization. Researchers assessed the features of 38 playgrounds using the Play Space Audit Tool (PSAT). They monitored how children (0–12 y) used the playground. The associations between the PSAT scores and playground utilization …

The continued use of plastic-based sachets presents both risks and opportunities for DEMAX AD. On the one hand, increasing regulatory scrutiny could result in financial penalties and reputational damage if the company fails to adapt. On the other hand, embracing sustainable alternatives could unlock …

This research examines the causes of resident outmigration from Venice and explores strategies to reattract former residents and make the city more livable for its local population. The objective is to determine how challenges derived from overtourism, such as housing shortages and infrastructure strains, …

By designing the built environment for people instead of cars, a contribution can be made to a softer city, which improves the quality of life for residents as well as their health. Important aspects of such an environment are social infrastructure stimulating encounters, as well as shops and other daily …

Purpose: Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents with the right skills and competences for the organization. This study explores …

Urban Consolidation Centres (UCCs) are often put forward as a solution to reduce the negative impact of freight transport on cities. However, few UCCs have so far successfully attracted sufficient volume to become viable. Receivers of goods can potentially be effective initiators of a UCC, due to their …

This communication aims to provide a framework on how to integrate the concept of Circular Economy (CE) when addressing real-life urban challenges such as resource scarcity, greenhouse gas emissions, pollution, waste, and high consumerism (Williams, 2019), through delivery of courses to students of various …

The wine market offers various categories of wines, some of which are considered conventional and others that are less well-known including organic, biodynamic, and‘natural’ wine. In the Netherlands, many consumers have limited awareness of the specific characteristics and benefits of environmentally …

At the moment, Indibleu operates on a B2B level where clients are coming through one of their partners. However, over the past years Indibleu has noticed that more clients start to come directly to make a booking instead of coming through a third party. Therefore, Indibleu wants to start using social …