This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

Collaborative robot arms (cobots) are gaining a strong foothold in contemporary manufacturing workplaces. While more information about the cobot’s impact becomes available, crucial design, work perception, performance, and strategic implications are systematically overlooked. Following a modern sociotechnical systems …

Organizations and enterprises search for ways to exploit the vast amount of data that is produced by citizens, sensors, devices and administrative processes. Capitalizing on the produced data should be done responsibly by preventing, mitigating and managing undesired side effects such as violation of …

An important prerequisite for innovation is continuous employee learning. Organizations can set out to increase employee learning by creating positive conditions within the organization that facilitate employee learning and development. However, the dimensions of such a learning culture and the potential …

The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …

Enterprises face increasingly complex cyber risks that threaten their continuity and operational stability. This study reveals that effectively integrating Cyber Security (CS) and Enterprise Architecture (EA) can significantly enhance Cyber Risk Management (CRM) by enabling a more holistic, proactive, …

Social entrepreneurs grow their enterprises while making do with what is at hand, which is the core principle of social bricolage. However, the extent to which social entrepreneurs enact social bricolage at different stages and how social bricolage is practiced in day-to-day operations in unexplored …

The Digital Product Passport (DPP) is emerging as a key solution in enhancing product transparency, sustainability, and traceability. A DPP serves as a digital record containing vital information about a product's lifecycle. As regulations tighten on sustainability and product circularity, the digital …

In today’s digital era, small and medium-sized enterprises (SMEs) are facing more cyber threats as they adopt new technologies. From data breaches to ransomware and phishing attacks, these risks are becoming more frequent and advanced. Unlike large companies, SMEs often don’t have the budget or cybersecurity …

This article explores the relation between informal human resource management practices and innovation performance in European small and medium-sized enterprises (SMEs). We use the resource-based view and the self-determination theory to develop hypotheses on how informal human resource management practices …