This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

While digitalisation requires facilities management (FM) organisations to change at an increasing rate, little is known about the mechanisms that create ownership and enable individuals to implement changes in everyday FM practice. In this study, these mechanisms are explored from a stewardship perspective. …

The research examines junk news, followers of problematic sources as well as artificial amplification on Instagram during the 2019 Dutch provincial and European parliamentary elections. First, this study looks at the circulation of junk content in high-engagement political spaces on Instagram. Second, …

Journalism was doing very well in our part of the world. Print circulation rose to a historic height in the nineties. Audience ratings and advertising revenues peaked. Our main job as educators was to closely follow this highly successful industry by teaching our students the tricks of the trade, together …