Co-creation as a concept and process has been prominent in both marketing and design research over the past ten years. Referring respectively to the active collaboration of firms with their stakeholders in value creation, or to the participation of design users in the design research process, there has …

nd co-authors , William J. Breslin, Gregg D. Cappon, Connie L. Chen, Gary Chmielewski, Luc De Schaepdrijver, Brian Enright, Jennifer E. Foreman, Wafa Harrouk, Kok-Wah Hew, Alan M. Hoberman, Julia Y. Hui, Thomas B. Knudsen, Susan B. Laffan, Susan L. Makris, Matt Martin, Mary Ellen McNerney, Christine …

Using a series of case studies, we show that global mindset is at the heart of global growth and opportunity for entrepreneurial ventures. We review how having an entrepreneurial mindset and international experience influence the rapidity of internationalization by discussing the entrepreneurial process …

This document contains the marketing plan for HealthCity The Hague. HealthCity The Hague is a premium fitness club in The Hague that offers many extra facilities to its members, such as child care, personal training, a swimming pool, and sauna facilities. The marketing plan is aimed at meeting the company’s …

This book focuses on the key issues that affect military families when soldiers are deployed overseas, focusing on the support given to military personnel and families before, during, and after missions

This advisory report is written for Rowans Leisure Centre in North London. The leisure centre is well-known in (North) London and offers their customers different types of entertainment, such as bowling and karaoke. They recently added the option to hire a suite at the centre. The request to Sense Advertising …