Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The Medical Research Council (MRC) framework offers a valuable guide for developing, evaluating and implementing complex interventions, to facilitate integration of research into practice. There is limited knowledge of how researchers design, evaluate and implement psychosocial intervention studies in …

Efficient hydrogen (H2) storage remains a major challenge for clean energy applications. This study presents an AI-driven methodology to optimize H2 storage in porous carbon adsorbents. A comprehensive dataset of 917 literature-derived entries was used to develop two machine learning models: Random Forest …

Recent debates in rural development suggest a growing interest in integrating landscape-based knowledge into participatory decision-making. This study contributes to this discussion by examining how landscape—understood as the interplay between human actions, natural processes, and soil systems—can be …

This thesis introduces a cost-effective methodology for estimating tire contact patch forces and moments at wheel centre using axial force measurements from suspension linkages. The primary aim is to reconstruct these dynamic quantities, eliminating reliance on expensive wheel force transducers (WFTs) …

Methane, the primary component of natural gas, emits less carbon dioxide than other petroleum-based fuels but faces challenges in efficient storage and transportation. Advanced adsorption materials provide a safe and cost-effective solution, with metal–organic frameworks (MOFs) emerging as promising …

INTRODUCTION: Frailty is frequently seen in burn patients aged ≥ 50 years and can negatively influence outcomes, yet performance of available screening tools in specialized burn care remains unclear. This study evaluated feasibility, reliability, and validity of the Clinical Frailty Scale (CFS), Burn …

This presentation explores AI literacy as a critical and situated dimension of Artistic Research (AR), drawing from recent investigation conducted with Master’s students in a discursive artistic AI course at Frank Mohr Institute. Using a structured questionnaire as both a pedagogical and research tool, …

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

Background: The etiology of lipoedema remains unclear, making diagnosis and treatment challenging. Current treatment primarily consists of general lifestyle recommendations, with effective self-management being essential for integrating these recommendations into daily life. However, no self-management …