Effective nutrition education for primary schools should be practice-oriented, repeated but realistically scheduled, and designed using persuasive design elements such as practice, reduction, social learning and simulation. Feasibility depends primarily on time, resources and organisational support. …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

Well-developed clinical communication is crucial for dairy practitioners in providing effective herd health and production management (HHPM) advisory services, as they have potential to enhance farmer satisfaction and adherence to veterinary advice. However, there is limited knowledge regarding specific …

(English below) Esta investigación estudia las características de los comentarios que logran más impacto en un entorno digital. Se emplea una metodología cualitativa que analiza los 50 mensajes con más likes del foro de una noticia, publicada en Marca.com, en la que el jugador del Real Madrid Vinicius …

Background: The adoption of mobile health (mHealth) technologies among older adults remains significantly lower than in younger populations, despite their potential to promote healthier lifestyles and mitigate age-related health risks. Objective: This study aims to explore the perspectives of retirement-age …

Humanlike virtual influencers (HVIs) mimic human influencers (HIs), but how do consumers perceive them, and how does this affect persuasion knowledge? This experiment examines how consumers differentiate HVIs from HIs based on two mental states – intentions and emotions– and how differences in mind perception …

Live blogs are a popular format for covering crises, breaking news, politics, or sports events. Despite their popularity among journalists and the public, the format has also been subject to scholarly debate regarding the conflict between immediacy versus credibility, resulting in a high degree of uncertainty …

Background: Although physical activity (PA) has positive effects on health and well-being, physical inactivity is a worldwide problem. Mobile health interventions have been shown to be effective in promoting PA. Personalizing persuasive strategies improves intervention success and can be conducted using …

Creative arts engagement has been shown to be related to maintaining wellbeing in older adulthood (Tymoszuk et al., 2019). For people living with dementia, music can be engaging and rewarding (Baird & Thompson, 2018), and is often presented as a therapeutic activity. It is theorised that music’s capacity …

Behaviour Change Support Systems (BCSS), already running for the 10th time at Persuasive Technology, is a workshop that builds around the concept of systems that are specifically designed to help and support behaviour change in individuals or groups. The highly multi-disciplinary nature of designing …