This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

The intern Terezia Bellayova focused on research into positive results of increased customer satisfaction on the business success, followed up by research into concrete demands of the target group of the company and how the customers of the company can be more satisfied, with the aim of creating a valid …

This paper addresses the question: “What is the level of resistance against powdery mildews, Botrytis cinerea and Sclerotinia sclerotium in several Petunia (Petunia sp.) genotypes of unknown origin?”. It serves to enrich our understanding of fungal resistances in ornamental petunias and the availability …

Purpose – The purpose of this study is to contribute to a better understanding of innovative forms of collaboration between different types of enterprises – aimed at scaling social impact – and address the challenges and complexities inherent to these specific types of partnerships. The particular focus …

Live music is of great value in the lives of many. Even in today’s age of unlimited access to digital music, the appetite for live performance is only increasing. In fact, the years preceding the pandemic in 2020 can be regarded as the best for live pop music in terms of the number of gigs, audience …

Despite the fact that the AdTech industry is experiencing continuous growth, losing deals in the sales process is a major challenge for Clearcode, impacting their revenue and growth potential. The main issue to be handled is customers who choose not to work with the company at all. That kind of lost …

For future generations to meet their needs, and to close the global inequality gap, we need to degrow. That is we need to reduce resource and energy consumption to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being (Hickel, 2020a,b). …

In today’s competitive business environment, companies acknowledge the critical role that efficient sales management plays in driving revenue growth and sustaining a market position. The problem definition on which this research is based emerged from the increase of complaints related to the Sales Excellence …

In January 2022, TieTalent released Sourcer, their active sourcing platform, intending to optimize the hiring process via the use of technology. Initial projections called for a monthly recurring revenue of CHF50,000, a sign of product market fit and a solid foundation for expanding the strategy across …

What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …