Over the years, infant formula has become an important source of nutrition for infants, the demand for infant formula is constantly growing (Scotti, 2023). Over the last couple of decades, breastfeeding rates among mothers in the Netherlands have decreased from 74-81% to 69% (Engelse & Van Dummelen, …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

Medisol has transformed itself from a small start up to becoming a medium sized company since its establishment in 2001. Due to this continuous exponential growth and expansion, the management has among its goals for the year 2020 to work on the process of scaling up its operations so that its activities …

Existing studies offer very limited insight into how sellers may reduce consumers' perceived risk in order to make consumer-to-consumer electronic marketplaces more successful. Contrary to these studies, the empirical investigation reported in this article acknowledges the role of sellers in enabling …

ABSTRACT: Local homebuyers in the Groningen earthquake region Ir. Hieke T. van der Kloet Hanze University of Applied Sciences Groningen Research Centre for Built Environment NoorderRuimte h.t.van.der.kloet@pl.hanze.nl 0031-50-595-2015 The earthquakes after the natural gas extraction in the Groningen …

The sharing economy holds promise for the way we consume, work, and interact. However, consuming in the sharing economy is not without risk, as institutional trust measures (e.g. contracts, regulations, guarantees) are often absent. Trust between sellers and buyers is therefore crucial to complete …

Combining overview studies and adding own qualitative research on top of that, a questionnaire is developed to operationalize quality of digital matching platforms for sellers, buyers and advisors in SME business transfers and acquisitions

This literature study reviews 300 academic publications on digital matching platforms, SME business transfers and the underlying drivers for success in matching and business transfers. How to build digital trust, how to select partners digitally and how to predict survival of digital matching platforms …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The Netherlands breeds higher segment, potential Olympics horses with unbelievably high price ranges. These horses are already being exported internationally. However, the export approach might lack efficiency. The following research question is brought forward to research whether this sector has potential …