purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

This paper analyzes the situational context of EA to identify the main needs of the organization. Two main objectives have been defined related to the principal needs of EA that are employees and funds. EA must increase the familiarity of the public in order to attract potential workers and opportunities …

In the past ten years, the European Court of Justice has done important verdicts concerning cross border healthcare on the principle of free movement of people and services. This has now resulted in a new proposal for a directive providing cross-border healthcare of a legal basis. The aim of the proposed …

The transition from the Organization for African Unity (OAU) to the African Union (AU) was a consequence of the changing peace and security agenda of the Pan-African organization. The African leaders desired a continental peace and security architecture, which would be capable of preventing, managing …

"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target …

Living the sustainable lifestyle is gaining more and more popularity and every product can be delivered in an eco-friendly way. However, when a person wants to go out the non-sustainable options tend to rule the roots. This paper focuses on the Berlin club scene and gives an answer to the central question …

Background As the level of government closest to citizens and the real economy, local and regional authorities have an important role in tackling the severe impact of the current economic crisis. The double pressures of decreasing public revenue and increasing demand for services, however, call for more …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …