The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

This research report shows a market research and situation analysis of the ethnic market including several recommendations towards Coroos. This was conducted due to a shift in the population compositions within West-European countries (by the emergence of new ethnic groups) which would possibly effect …

The following research justification report uses competitive analysis as a research method to find out which USP’s (unique selling propositions) De Pooter can use to obtain a competitive advantage towards their candidates. The demand for a competitive overview was first established after De Pooter changed …

The following research justification report shows to which extent The Garage Innovation Studio needs to adapt its operations to make it a more appealing and viable replacement option for HZ students going on their minor, internship, or apprenticeship. Meeting the expectations and satisfying the needs …

The following research justification report shows to which extent adding HemCell prebiotics to the current product line is financially feasible. Before coming up with a calculation model, some more background research needed to be done. Four information gaps were identified on which this research is …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where …

The report “Bracenet: How a company can be a policy entrepreneur for sustainability” shows to what extent Bracenet already is a policy entrepreneur and how Bracenet can become a policy entrepreneur in future. The goal to be a policy entrepreneur results from Bracenet´s need to be politically active to …

The research justification report shows to what extent can Trinseo strengthen company culture in a hybrid workplace post-COVID. This research topic is part of ‘Organisation & People’ theme in the Working and Management tools (TWM22-TWM23). There are five information gaps that were formulated: 1. Company …