While consumers have become increasingly aware of the need for sustainability in fashion, many do not translate their intention to purchase sustainable fashion into actual behavior. Insights can be gained from those who have successfully transitioned from intention to behavior (i.e., experienced sustainable …

Despite the importance of sustainable fashion consumption, sustainable fashion retailers capture only a small segment of the overall fashion market. While existing research has thoroughly examined consumer drivers of purchasing sustainable fashion, little is known about how retailers perceive these drivers …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

Social entrepreneurs grow their enterprises while making do with what is at hand, which is the core principle of social bricolage. However, the extent to which social entrepreneurs enact social bricolage at different stages and how social bricolage is practiced in day-to-day operations in unexplored …

Indigenous tourism plays a crucial role in sustainable development, cultural heritage preservation, and social equity. However, the integration of innovation in Indigenous tourism remains fragmented and underexplored. This research employs the Theory, Context, Characteristics, and Methodology (TCCM) …

This book explores inspirational entrepreneurial activities in the tourism industry of Ladakh, India. It particularly looks at ways to develop an entrepreneurial yet environment-friendly tourist destination. The book starts off with in-depth historical reflections of entrepreneurship and tourism in one …

The adoption of digital technologies in zoological institutions is transforming animal care management. However, challenges persist in integrating mobile applications into daily workflows. This qualitative study examines technology adoption in a Southeast Asian zoological institution, focusing on a mobile …

Inleiding Het tweejarige onderzoeksproject ‘Dierzaam’ richt zich op het verleiden van consumenten om duurzaam geproduceerd vlees te kopen in plaats van regulier vlees. Vlees eten is diepgeworteld in onze eetcultuur. Het veranderen van eetpatronen naar minder en beter vlees, naar geheel geen vlees of …

Digitalization enables public organizations to personalize their services, tuning them to the specific situation, abilities, and preferences of the citizens. At the same time, digital services can be experienced as being less personal than face-to-face contact by citizens. The large existing volume of …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …