This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Trendy Speelgoed is a Dutch online web shop that offers trendy toys to its customers. The company was established in 2004. The company is considering launching a web shop in Germany where it will offer its trendy toys. Internationalization is attractive for many companies. It has its advantages, but …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …

After the “Rose Revolution” in 2003, Georgia’s political elite announced its new policy direction to follow democratic and liberal beliefs norms, values and ideas. This has formed Georgia’s national identity, which, the country claims, has always been European. Georgia’s powerful neighbor country – Russia …

This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …

Germany has been an influential member state in the European Union, but how influential has Germany been in shaping EU-policies? What domestic policies did Germany upload to shape the EU-policies and what major EU policies did it download to shape domestic policies? This dissertation has researched Germany’s …

Cordaid, one of the biggest development organisations in the Netherlands, works on several topics to reduce poverty all over the world. One particular topic is Urban Matters that designs smart solutions for slums. Cordaid Urban Matters has given the assignment to conduct research regarding successful …

The last semester of the study program International Communication Management is comprised of a final research project based on the required completion of a placement. This research project will culminate in a final Bachelor thesis and explores a marketing communication problem at Frends Europe. The …

Even before the current issue in Ukraine started, the country had to choose between the European Union and the Russian Federation. Russia wanted Ukraine in its own union, and Europe wanted closer cooperation with Ukraine in the form of an agreement. The European Union does not have any perspective for …

Statelessness is a global issue that affects more than 12 million people around the world. Based on the United Nations (UN) estimates, the Council of Europe (CoE) has identified the number of stateless persons in Europe to be at least 680,000. Despite the above figures, statelessness remains a relatively …