Presentatie van de onderzoeksagenda van het lectoraat en de drie thema's die daarin centraal staan: creatieve tussenruimte, onzekerheid en wendbaarheid van organisaties. De verbinding tussen de drie thema’s is de vraag: hoe kunnen we ons actief verhouden tot de toekomst?

Recently several attempts were undertaken to unite the field of metaphor studies, trying to reconcile the conceptual/cognition and linguistic/discourse approaches to metaphor (Hampe, 2017b). The dynamic view of metaphor espoused by amongst others Gibbs (2017a) as a way to unify the field of metaphor …

Een neerslag van het onderzoek dat is gedaan door de leden van de onderzoeksgroep die verbonden is aan het lectoraat Creative Industries and Social Innovation

Introductie van het lectoraat Futures Research & Trendwatching.

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

End of March 2014, the Dutch Judo Federation has organized the second edition of the National Budodag in sport center Papendal. This event is in the sign of the three sports where the Dutch Judo Federation as authority takes care of the organization of: judo, jiu-jitsu and aikido (budo). It is a special …

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …