The main objective of this thesis was to develop the concept of The PVH Underwear Powerhouse and create strategic implementation plan, which would help Calvin Klein Underwear and Tommy Hilfiger Underwear divisions of PVH Corp. to achieve their common and individual strategic goals and seize new opportunities …

This thesis is designed as an assignment of the Foundation Work Incubator (SWI) for a client based in Estonia. The client contacted the Foundation with the question whether a risk assessment could be conducted in order to determine if establishing a retail franchise in cooperation with a Dutch franchisor …

The company being researched is Opnieuw & Co, a non-profit second hand retail company. The association of secondhand retail stores (Branche Vereniging Kringloop bedrijven) has demanded that all of its members, including Opnieuw & Co, make themselves eligible for their self-introduced BKN quality label. …

P. Louwerse BV is one of the many car dealerships that are affected by the increasingly difficult economic conditions. During the first six months of 2013 the total revenue generated by the Dutch car market decreased by 16%. The revenue generated by brand new vehicles in this market decreased with a …

The objective of this research is to formulate an appropriate strategy for the restructuring of the website; that suits the current market and current era, including an implementation plan for the new website of the LoadLok Group.

The valve industry has been experiencing a healthy recovery from the economic crisis, and there is a continuing robust growth in Chinese and Indian market. SUNGO has valve business in more than 30 countries, with the increasing demand of valves in the global market, the management team of SUNGO plans …

The goal of this research is to investigate if the Spanish public relations market is viable for Fuel PR, and if so to create a step-by-step plan according to which Fuel PR can enter the Spanish market and create a profitable local client base in Spain, in order to create a media connections network …

The 2014 congress of WSAVA would be the first congress in which WSAVA is using services of a Professional Congress Organizer company which is Kenes Group. Kenes group wants to increase the number of participants in the congress and that’s why company wants to have a marketing plan, which will lead to …

The objective of this research is to identify and implement an uniform risk management system for the Groupe Pierre et Vacances Center Parcs that meets the criteria that will be determined and set during the research. In the event of a ‘draw’ between different risk management systems, the decisive factor …

Een onderzoek naar de beste marketingstrategie voor Green Partners voor het succesvol betreden van de Duitse markt met een nieuw product planten.