The future of traditional print media such as newspapers and magazines has gradually become a topic of discussion over the last few years. Due to the increase in digital media consumption, traditional media companies see their newspaper subscriptions decline and print magazines are slowly disappearing …

This study is conducted in order to recommend companies within the technological industry in which circumstances in-store product demonstrations are most beneficial to use. This recommendation is obtained through examining the uses and effects of in-store product demonstrations on the purchase behaviour …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

Greece has been facing serious image problems since the start of the economic crisis a few years ago, particularly relating to issues of untrustworthiness and corruption. It is a matter that has affected the country in many ways and the improvement of the image would lead to major benefits, especially …

Gender representation in video games is a current and sensitive topic in entertainment media. Gender studies in video games look at the difference between the portrayal of female and male characters and how these representations affect the target audience. Most video games tend to over-represent stereotypes …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

Logo’s zonder één vaste vorm komen steeds vaker voor. In dit afstudeeronderzoek wordt dit fenomeen genaamd ‘dynamische identiteiten’ onderzocht en in de praktijk gebracht. Het theoretische onderzoek zorgt voor nieuwe inzichten op het gebied van visuele identiteiten voor het designbureau Teldesign. Het …

In het kader van de grootschalige digitalisering die op allerlei gebieden verandering afdwingt, is het voor Uitgeverij Kluitman belangrijk om te weten hoe zij hier het best mee om kunnen gaan. Dit onderzoek gaat in op de mogelijkheden die Uitgeverij Kluitman heeft binnen het uitgeven van digitale producten …

Steeds vaker worden games ingezet ter promotie van een organisatie, bedrijfstrainingen en het inzichtelijk maken van ingewikkelde bedrijfsprocessen. Ranj Serious Games biedt hier, met behulp van een divers team, al sinds 1999 een oplossing voor. Sinds kort is er vooral vraag ontstaan naar het visualiseren …