This graduation assignment is about tourism industry in Ecommerce. During the internship I have to define customer segments in order to optimize the product placement on the website of this tourism brand Neckermann. This report provides all the activities done during the internship. Readers can find …

Thesis Research Question: What should Rabobank North America advise the dairy clients in its client portfolio to remain profitable in the California dairy sector? Internship: Research agricultural sector, specifically dairy sector. Furthermore, general assignment to ongoing projects.