In dit opiniestuk houden onderzoeker Nicolien Montessori en lector Marlies van Steenbergen een pleidooi om ethiek terug te brengen in de door marktwerking vastgelopen samenleving. Daarvoor zijn vaardigheden nodig: taal, rekenen, logica en moraliteit. Een hogeschool is in hun ogen een goede plek om de …

Critical discourse analysis (CDA) and participatory action research (PAR) reinforce each other as critical research approaches toward social transformation and social justice provided to humans, other species, and the ecosystem at large. Both disciplines are suitable to be embedded in a critical emancipatory …

To arrive at viable eHealth applications, it is important that future users are involved in research projects. In practice, however, it is difficult to involve potential users and keep them involved. In a multiple-case study, we investigate ten eHealth projects in which design researchers and healthcare …

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related benefits, …

Human-centric AI from a marketing perspective, a paper

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …

Review

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

In de accountancybranche heersen een aantal kenmerken die ervoor hebben gezorgd dat de adoptie van automatisering, digitalisering en data-analyse achterloopt. Dit heeft een aantal redenen: door de hoge werkdruk is er soms geen kans om te innoveren; de omzet is toereikend, waardoor de nut en noodzaak …