This study investigated the influence of personality traits and the differential effect of product categories on brand love. Carroll and Ahuvia (2006) claim that it is relatively easier for hedonic and self-enhancing products to obtain brand love. Nevertheless, in relation to the field of consumer-brand …

This paper reports on a study of adaptability of organizations and how that relates to their ability to generate innovations. Constructs from an organizational culture model and the innovation value chain was used as the foundation for a cross-sectional study in 7 organizations in Ireland. The findings …

In the last decade, business process management (BPM) has become essential for corporations to maintain their control over business processes. Therefore it is highly important for companies to know which factors influence business process performance. Consequently, this study focuses on the relationship …

In dit rapport wordt beschreven op welke wijze de onderzoekservaringen en discourse analytische (DA) resultaten uit het onderzoek The Next Level (TNL) geïmplementeerd en verspreid kunnen worden in de praktijk, en dan met name in de toepassing en ontwikkeling van social media monitoring tools.