How to create personas to improve designs for behaviour change strategies in the public domain? Three recent cases illustrate lessons learnt and challenges encountered during persona development in the public domain. Personas were helpful to gain insight into diversity within a target group, to create …

In recent years, the use of visualizations or infographics in the news has become increasingly popular. We know, however, surprisingly little about how news consumers use and appreciate news visualizations. We apply a mixed-method approach to answer these two questions. First, we conduct an eye-tracking …

Om de ambities van burgerparticipatie waar te kunnen maken is diversiteit van de deelnemers een belangrijke voorwaarde. Tegelijkertijd is uitsluiting van groepen burgers, waaronder kritische burgers, onlosmakelijk verbonden met burgerparticipatie. In dit artikel in de serie ‘Lokale democratie doorgelicht’ …

The purpose of the paper is to describe the ways in which people use language to achieve mobilization. Recognizing and anticipating the discursive practices that are used online, for instance for mobilization, increasingly is a primary concern for professionals in crisis communication or issue management. Het …

Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Pauses in speech may be categorized on the basis of their length. Some authors claim that there are two categories (short and long pauses) (Baken & Orlikoff, 2000), others claim that there are three (Campione & Véronis, 2002), or even more. Pause lengths may be affected in speakers with aphasia. Individuals …

Op 28 september 2017 is Annette Klarenbeek officieel benoemd als lector van de programmalijn ‘gesprek’ van het HU-lectoraat Crossmediale Communicatie in het Publieke Domein (PubLab). In deze openbare les vertelde ze wat gespreksanalyse kan betekenen voor een succesvolle communicatiestrategie.

From the article: "Individuals with dementia often experience a decline in their ability to use language. Language problems have been reported in individuals with dementia caused by Alzheimer’s disease, Parkinson’s disease or degeneration of the fronto-temporal area. Acoustic properties are relatively …

From the article: "Abstract Maintenance processes of Dutch housing associations are often still organized in a traditional manner. Contracts are based on lowest price instead of ‘best quality for lowest price’ considering users’ demands. Dutch housing associations acknowledge the need to improve their …