Een hernieuwd onderzoek is uitgevoerd onder abonnees en lezers van De Paardenkrant en het tijdschrift Bit naar de kenmerken, het leesgedrag en de mate van tevredenheid van beide groepen. De gegevens zijn verzameld om te beoordelen welke marketingstrategie het meest van toepassing is op De Paardenkrant …

De Koninklijke Nederlandse Hippische Sportfederatie (KNHS) heeft in 2009 het product “Enjoy the Ride” ontwikkeld. Enjoy the Ride zijn georganiseerde buitenritten speciaal voor de ruiter die graag een recreatieve buitenrit met zijn/haar eigen paard maakt. Het product bestaat uit georganiseerde buitenritten …

In this thesis project research is one how Hatchery ter Heerdt can improve their chick quality by introducing an objective quality scoring system for their outgoing product at the hatchery. New parameters like chick length and navel quality are tested in the hatchery.

In this pilot study, it was investigated whether there is a difference in the speed of learning a discrimination task when comparing domesticated horses with a wild type horse species. Further it was explored whether inbreeding has an influence on the cognitive abilities of the tested horses as suggested …

What requirements need to be met by the complete new dairy range of Hendrix UTD to be able to compete within a future market with fewer farmers and at the same time stay attractive to current and future clients?

Met de groei van het aantal paardensport-opleidingen rijst de vraag of de kwantitatieve groei de kwaliteit van afgestudeerden niet teveel beïnvloedt. Het enthousiasme onder de leerlingen is groot, want zij kunnen van hun hobby hun beroep gaan maken. Maar realiseren de toekomstige afgestudeerden zich …

The objective of this research is to analyse the German equestrianism print and online media by assessing quality, characteristics and focus groups of each medium in order to find the suitable media that go in line with Pavo's marketing communication strategy and reach their target group effectively …

In this report the internal situation of Hölscher is analysed. Josef Hölscher GmbH is a ropery, wattle and producer for equestrian and dog sport equipment. Information about the most important elements is seized, which divine Höscher as well as the brand EQuest. Furthermore the 7S Model of Mc Kinsey …

The aims of this study are first of all to investigate the reasons for choosing group or individual housing of horses. Moreover the study should give an overview about the opinions of horse owners on the concept of group housing and its advantages / disadvantages.

This research was carried out to investigate the main requirements of exhibitors and sponsors concerning a regional equestrian fair. One new open air exhibition named "Pferd & Freizeit" will be launched for the first time in July 2010 in Dülmen. Because exhibitors and sponsors are needed to ensure the …