Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective strategy to boost sharing behaviour, and if so, what moment- and content-related characteristics …

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

The municipality of Apeldoorn had polled the interest among its private home-owners to turn their homes energy neutral. Based on the enthusiastic response, Apeldoorn saw the launch of the Energy Apeldoorn (#ENEXAP) in 2011. Its goal was to convert to it technically and financially possible for privately …

As an essential basic principle of the European Union, the free movement of workers has been on everyone’s lips with the European Enlargement of Romania and Bulgaria in 2007. With the complete abolishment of the restrictions on the free movement of workers for Romanian and Bulgarian citizens in Germany …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …