From the article: Globalization and technological innovation has led to an increasing competition between telecommunication service providers and has eroded traditional product- and service-based differentiation. One way to gain a competitive advantage is to create distinctiveness by improving customer …

World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which are influenced by perceived cultural and business …

Rapid creation of new services for telecommunications systems is hindered by the feature interaction problem. This is an important issue for development of IN services, not only because of interactions\namong IN services themselves but because of interactions of IN services with switch-based services …