This study investigates the degree of news avoidance during the first months of the Covid-19 pandemic in the Netherlands. Based on two panel surveys conducted in the period April–June 2020, this study shows that the increased presence of this behavior, can be explained by negative emotions and feelings …

The development of the World Wide Web, the emergence of social media and Big Data have led to a rising amount of data. Information and Communication Technologies (ICTs) affect the environment in various ways. Their energy consumption is growing exponentially, with and without the use of ‘green’ energy. …

Crisis response organizations operate in very dynamic environments, in which it is essential for responders to acquire all information critical to their task execution in time. In reality, the responders are often faced with information overload, incomplete information, or a combination of both. This …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

The world is changing due to the increasing prosperity and the large variety of products offered in the supermarkets. With the knowledge gained in the nutritional values of food, more and more information about healthy and unhealthy food became available. The lifestyle or healthy behaviour of people …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

Within eGovernment, trust in electronic stored information (ESI) is a necessity. In the last decades, most organizations underwent substantial reorganization. The integration of structured data in relational databases has improved documentation of business transactions and increased data quality. That …

De studie Digitale Communicatie richt zich op de mogelijkheden van het Internet. Helaas wordt er teveel aandacht besteed aan de mogelijkheden en te weinig aan de nadelen van dit nieuwe medium. Het internet kan snel verbanden laten zien tussen verschillende informatie, in tegenstelling tot een boek, dat …

In the view of the nineteenth-century Prussian strategist Carl von Clausewitz the value of information is described in a rather pessimistic vein. A full century later the value of information is unquestioned, and there are only luxury problems concerning the way to control the inexhaustible flood of …