Post-war urban neighbourhoods in industrialised countries have been shown to negatively affect the lifestyles of their residents due to their design. This study aims at developing an empirical procedure to select locations to be redesigned and the determinants of health at stake in these locations, with …

This thesis explores the evolving landscape of luxury e-commerce platforms in the digital era and investigates the potential impact of the metaverse on creating emotional connections between platforms and consumers. With the rapid advancement of technology and shifting consumer preferences, it is essential …

What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …

Winkelgedrag van consumenten is veranderd met een verschuiving naar het online kopen van goederen (Bir, Hansen, Ouedraogo, Slipchenko, Widmar, Wolf, 2020). Dit schept de verwachting dat internet toeneemt als verkoopkanaal (Marktdata, 2020). Dit onderzoek gaat in op de online verkoop van shopping goods …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent …

The paper explores how the customer experience bridges the relationship between signaling and trust in online shopping, following the framework of the Design-Based Research cycle. The main research question is as follows: “How does the end-to-end customer experience bridge the relationship between signaling …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

The Scandinavian e-commerce market is growing exponentially. Denmark, Norway, and Sweden were all ranked in the top 10 of cross-border countries. This is an annual ranking of the best 16 European countries in cross-border online shopping by CBCommerce. These countries are thus of high interest for e-retailers …

Online food shopping has been a business model on the rise for some time. However, significant increased growth in consumers using e-commerce to purchase food has never been so high as that recorded in 2020. During this year, the world was hit by the pandemic. Governments from countries around the world …