Since the Arab Spring in the beginning of 2011, Egypt has experienced many social and political changes. Islamist parties have gained a firm foothold in the political arena after years of secular rule by the Mubarak regime and the interim SCAF government. A new constitution, in which men and women are …

This chapter discusses the concept of sensitive environments. Sensitive environments are essentially spatial and public areas like streets or school that are provided with an intelligent infrastructure that collects sensory information of users while they move and interact. Such sensitive environments …

The Internet’s dominant role in recent years has caused a change in the relationship between media producers, suppliers and consumers in the traditional media landscape. The cultural sector must therefore decide what to do with today’s digital media in response to the general public’s changing role, …

Over the last few decades health promotion has increasingly focused on the empowerment of deprived communities and is shifting from a 'top-down' approach to a participatory practice, aimed at helping people to gain control over their lives and health. Previous research shows that this shift is not without …

Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

On the internet we see a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others: wellknown instances include MySpace, Facebook, YouTube, Flickr, Wikipedia and Google Earth. The internet has …

The summary of this export policy plan briefly outlines how I went about writing this plan to export Dennis Publishing's Maxim magazine to the Japanese market. By asking which instruments Dennis Publishing will have at its disposal, I paved the way for a broad study on the opportunities and threats that …

Innovation in a company is as essential for sustainable development as it is for continuing profitability. Much knowledge is available to innovate processes, products and activities. More is still being generated. However use of that knowledge is lagging behind and much is not used at all. There are …

While NATOs definition of CIMIC would suggest an unambiguous concept, the essays in this volume make clear how complicated it can be and how it defies simple categorization. CIMIC takes place both during disaster relief and during peacekeeping operations. It takes place after military conflicts as well …