This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

Background: If nurses have the communication skills and the time, they can play an important role in increasing the intrinsic motivation of patients with coronary artery disease (CAD) to change their lifestyle. Motivational Interviewing (Mo-Int) can be used to further support this role. However, few …

Ecosystem engineering research has recently demonstrated the fundamental importance of non-trophic interactions for food-web structure. Particularly, by creating benign conditions in stressful environments, ecosystem engineers create hot beds of elevated levels of recruitment, growth, and survival of …

BACKGROUND: Prediction models and prognostic scores have been increasingly popular in both clinical practice and clinical research settings, for example to aid in risk-based decision making or control for confounding. In many medical fields, a large number of prognostic scores are available, but practitioners …

Over one year after the launch of Funk, the German public online-only youth content network registers exponentially growing viewing numbers. As part of the public broadcasting system it is liable to statutory requirements and is supposed to meet the democratic, cultural and social needs of 14- to 29-year …

Albert Heijn To Go, hereafter referred to as ’’AH To Go’’, is a convenience supermarket. The store offers Good Food to Go, which they define as delicious and healthy food solutions suited for on-to-go consumption. AH To Go’s strategy for 2017 entails expanding their market beyond their core business …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …

Multiple studies have shown that Multisystemic Therapy (MST) is, at group level, an effective treatment for adolescents showing serious externalizing problem behavior. The current study expands previous research on MST by, first, examining whether subgroups of participants who respond differently to …

Personalization, production on-demand, and flexible manufacture facilities are growing within the European apparel sector, supported by national and regional public policy. These developments seem to embody a much waited “paradigm shift” in the fashion industry; a shift from global to local scale, from …