Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

The head office of Stiho B.V. decided to make their organization stronger. Now the product specialists of the northern region are spread over two establishments, this results in a longer communication time between the salesmen of the two establishments. Because the specialists are not in the same office …

This report was commissioned to examine the possible gap between the image and identity of TUI Nederland regarding sustainable tourism and to recommend on how to bring the image closer to the identity. TUI Nederland is market leader in the Dutch travel industry and carries the brands Arke, Holland International, …

The past few years Internet has become an important medium in modern society. The use of Internet as a mass medium has resulted in the development of new online media. The feature all these new online media have in common is interactivity. The new web based applications allow citizens to create and share …

The objective of this paper is to examine how a combination of the concepts of Fair Trade, CrossBorderProsperity (CBP), Yunus' microcredit and social business could strengthen the producers' socio-economic situation and position in the free market. Small-scale producers in developing countries are being …

The Centre of Research in Knowledge Organisations and Knowledge Management of Zuyd University has developed a knowledge management scan. The scan initiates from two models. The first model is based on the Value Based Knowledge Management approach (Tissen, Andriessen & Lekanne Deprez, 1998) and includes …

This paper analyzes the situational context of EA to identify the main needs of the organization. Two main objectives have been defined related to the principal needs of EA that are employees and funds. EA must increase the familiarity of the public in order to attract potential workers and opportunities …

Onderzoek naar de risico's van megabedrijven in de varkenshouderij

Indonesia's decentralization in the form of regional autonomy has opened many new opportunities for the people. Especially in the regions, higher authority allowed local governments to develop their regions and increase the people's welfare. Despite a number of positive developments, there are many problems …

A study was undertaken on the sunflower value chain in Lira district of Uganda. The objective of the study was twofold: First to catalogue innovations that have been developed or introduced in the value chain over a 10 year trajectory (1998-2007). The second objective was to map the knowledge management …