The increasing interest and discussion on the topic of AI as well as the Netherlands’ high degree of digitalization incited research on the topic. The goal of this study is to evaluate the current applications and use of AI as well as identifying predictive factors in its lower-than-expected adoption. To …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

SamenvattingIn opdracht van Snelder Zijlstra Bedrijfsmakelaars is onderzoek gedaan naar de mogelijkheden om Big Data te gebruiken in het (ver)huurproces van een bedrijfsmakelaar. De probleemstelling van het onderzoek luidt als volgt: ‘Welk overzicht met Big Data-analysetools kan voor een bedrijfsmakelaar …

Organizations collect a vast amount of data of different types, from various sources, and through different channels. Primarily, these data are used by these organizations to facilitate their core business processes. However, today we witness a growing tendency to use these data for other purposes than …

Dé standaard op het gebied van marktonderzoek; praktisch en helder gestructureerd handboek voor het complete marktonderzoeksproces; biedt alle tools om het onderzoeksproces stapsgewijs uit te kunnen voeren. Marktonderzoek is het complete basisboek voor alle opleidingen waar studenten in het kader van …

During the past two decades the implementation and adoption of information technology has rapidly increased. As a consequence the way businesses operate has changed dramatically. For example, the amount of data has grown exponentially. Companies are looking for ways to use this data to add value to their …

Continuous monitoring, continuous auditing and continuous assurance are three methods that utilize a high degree of business intelligence and analytics. The increased interest in the three methods has led to multiple studies that analyze each method or a combination of methods from a micro-level. However, …

Despite the promises of learning analytics and the existence of several learning analytics implementation frameworks, the large-scale adoption of learning analytics within higher educational institutions remains low. Extant frameworks either focus on a specific element of learning analytics implementation, for …

Full tekst beschikbaar voor gebruikers van Linkedin. Driven by technological innovations such as cloud and mobile computing, big data, artificial intelligence, sensors, intelligent manufacturing, robots and drones, the foundations of organizations and sectors are changing rapidly. Many organizations …