This research justification aims to justify the research that was conducted on the topic of Maxodeals’ options on expanding their business operations to new, potentially lucrative, online marketplaces. The research aimed to answer two key sub-questions: Which online marketplaces should Maxodeals prioritize …

This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

This research report presents the current potential expansion opportunities for Medisol in Greece and the Czech Republic. The report uses competitive analysis, market research and discussions/interviews to identify strategies for increasing sales in these markets. Medisol has long been committed to expanding …

This is a business plan related to the tourism and travel industry about a new ecotourism startup that focuses on providing ecotours and cultural tours in the country of Costa Rica. The goal of this business plan is to identify potential customers, stakeholders and evaluate if the business idea can be …

The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Businesses that can develop an appropriate response to the turbulence created by change and diversified customer expectations retain their sustainable competitive advantage. Especially with Covid19, Digital Transformation has emerged as an important element of pressure and necessity on the competitive …

The Netherlands have enriched soil good enough to grow all types of vegetables needed for its use. There is no need for imports, especially for vegetables and it also allows local growers to sell vegetables in their local neighbourhood earning more than exporting it to other countries and earning less. …

The forthcoming research justification renders a lengthy explanation of how Somitra B.V. can bridge the gap between potential customers and their product solution within the German market. Somitra B.V. aims to determine the viability of their product "Smart Water Meters" directly with potential customers …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …