In 2015, the European Commission has outlined the institution’s strategy on reaching a harmonized Digital Single Market by focusing on a set of issues, many of which are targeted towards eCommerce. However, this is a global industry which sparked new technologies, industries, services and products while …

In Nederland gevestigde e-commerce bedrijven zijn meer tevreden over hun logistics service provider en affiliatenetwerk, dan over hun payment service provider. Daarnaast zijn ze aanzienlijk meer loyaal aan hun logistics service provider dan aan beide andere e-commerce dienstverleners. Dit blijkt uit …

Skiks Fashion is zoekende naar een nieuwe webshop, eentje die geheel naar wens gebouwd zal worden. Dit omdat reeds bestaande eCommerce systemen niet voldoen aan de gestelde eisen. Het nieuwe nieuwe systeem dient gebruiksvriendelijk te zijn en niet zo tijdrovend als het huidige systeem. De webshop die …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

This graduation assignment is about tourism industry in Ecommerce. During the internship I have to define customer segments in order to optimize the product placement on the website of this tourism brand Neckermann. This report provides all the activities done during the internship. Readers can find …

E-commerce is booming business. Growing globalization and upcoming new markets have made companies aware of the necessity to operate as effectively as possible on the internet in an international environment. This raises the question: will an e-commerce website that is successful in one country, automatically …