This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

The topic of the Irish Literary Revival has been a popular one for many decades. In this study the subject is approached from the perspective of the writers. What were they trying to achieve: were they after political gain in a struggle towards a free and independent Ireland or were they an elite group …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

From the 1960s, in several Western European countries folk music revivals took place. In The Netherlands, the folk music revival was heavily inspired by the folk music revival movements in the United States, the United Kingdom and Ireland, and later by the revivals in France and Flanders (Belgium) as …

The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …

Communication on Europe was never a priority in the Netherlands, until it became clear in 2005 that the Dutch people did not support the European Constitution. When on 12 June 2007 the Irish people voted against the Lisbon Treaty, the renewed constitutional treaty, one could speak of a consistency in …