Retail industry consists of the establishment of selling consumer goods (i.e. technology, pharmaceuticals, food and beverages, apparels and accessories, home improvement etc.) and services (i.e. specialty and movies) to customers through multiple channels of distribution including both the traditional …

This paper aims to present a systematic literature review on state-of-the-art Educational Escape Rooms (EERs) with the use of digital technologies. More specifically, the focus of the study is to present the current developments and trends concerning Digital Educational Escape Rooms (DEERs) and investigate …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

In Nederland zijn er ruim 5800 buurtsportcoaches en combinatiefunctionarissen actief met als kerntaak het organiseren van een passend sport- en beweegaanbod in de buurt en het verbinden van actoren en sectoren (Pulles e.a., 2019). Hun werkomgeving wordt steeds complexer en om in te spelen op actuele …

The Travel and Tourism industry is one of the fastest-growing industries in the world and with a service economy moving to an experience economy, sustaining Guest Satisfaction and possessing a competitive advantage is crucial for organisations. The Park Plaza Westminster Bridge London is facing the problem …

Dit onderzoek is uitgevoerd in opdracht van Hooggevoelig heel gewoon (voortaan: Hghg) en richt zich op de eisen die gesteld worden aan de website om meer verkoop te genereren. Hghg heeft in oktober 2019 een nieuwe website gelanceerd, maar deze heeft niet de gewenste stijging in verkoop opgeleverd. Hghg …

Appnormal is a mobile application development company that had the wish to create anonline multiplayer quiz game. This quiz game should have the right features to be interestingand appealing to the user.The purpose of this research is to find out what certain features and design choices areneeded to …

Background: Peer review is at the heart of the scientific process. With the advent of digitisation, journals started to offer electronic articles or publishing online only. A new philosophy regarding the peer review process found its way into academia: the open peer review. Open peer review as practiced …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …